The 2009 description on the App Store says: “iFart Mobile is the ORIGINAL Digital Sound Machine and entertainment system which brings endless laughs and enjoyment to its users.” When the iFart app first launched, it cost $0.99, and Apple took 30% of the pie. So, he was no stranger to amusement when he created and launched iFart in 2008. He is also the founder of ClassicGames, a multiplayer gaming website bought by Yahoo! in 1997 and became the precursor for Yahoo! Games. IFart (or iFart Mobile) is the brainchild of Joel Comm, CEO of InfoMedia, a social media consulting firm. There are the standard features, notably the “Sneak Attack” if you want to embarrass someone by “farting” next to them, and “Security Fart” which allows your phone to “fart” if someone tries to use it without your permission. Favorite iFart sounds include Dirty Raoul, The Brown Mosquito, and Wipe Out. It offers a range of farting sounds of different tones and timbres. You open the iFart app, select any of the 30-or-so fart sounds, and tap on the “Fart Now” button. The original “fart” app who instigated a “stinky” revolution was the iFart. That is definitely a stupid idea that made millions. But why were there so many? Apparently, there was big money in fart apps – for the most popular ones, they used to rake in almost $10,000 a day. Are fart apps tasteless apps? Definitely. Once upon a time, only about fifty or so apps were dedicated to simulating fart noises on the iPhone and iPod touch. We would also be able to play games with them – and also play games on them. It meant that we wouldn’t just be able to make calls or send text messages to someone wherever we went. The early days of the iPhone and the App Store were also the glory days of novelty apps.
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