in Industrial Design from Art Center College of Design. Over his two decades in the outdoor and athletic industry, Rask has demonstrated a unique talent for ideating unconventional, leading-edge creative solutions. Rask was also the Owner and Principal of Jackelope Studios, where he developed creative and design solutions for Patagonia, Black Diamond, Nike, Oakley, Keen and Anon. He has served as Senior Creative Director for the Running and Outdoor divisions at Under Armour, Lead Designer at Smith Optics, and Senior Designer at Nike. Matt Raskhas been hired as the Senior Director of Footwear Design, bringing significant design and creative leadership experience to the HOKA footwear team. She takes the helm of the fast-growing HOKA apparel division, which launched in March 2020 and has produced premium performance athletic and lifestyle wear to support athletes from race to recovery. in Apparel Design from Oregon State University. Moe has also worked as a designer at lucy Activewear and Perry Ellis International, and holds a B.S. Prior to Cotopaxi, she held a variety of roles at New Balance, including leading the global design team for men's and women's performance and lifestyle apparel categories, which saw significant growth during her tenure. Moe most recently served as the Vice President of Design at Cotopaxi, where she led the team designing sustainably minded apparel and packs. With 20 years of experience in apparel, ranging from performance running to lifestyle and swimwear, she brings a consumer-centric approach to apparel, inspired by her extensive travels.
Evie Moe has been hired as the brand's first Senior Director of Apparel.
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